The Economic Community of West Africa States ECOWAS has begun a four-day retreat and capacity-building workshop for communication officers of the ECOWAS Commission, Institutions, and Agencies has commenced in Banjul, The Gambia.
The workshop organised by the ECOWAS Directorate of Communication in collaboration with GIZ, the workshop seeks to enhance participants’ skills in strategic, digital, and impact-driven communications, while laying the groundwork for the development of a comprehensive ECOWAS Communication Strategy aligned with the ECOWAS’s Vision 2050.
A statement on Thursday said in his opening remarks, the Director of Cabinet, Office of the President of the ECOWAS Commission, Mr. Abdou Kolley said the retreat, “marks a major milestone in our collective journey and builds on the foundations laid during our last Communications Retreat in Lagos in 2024 and now moves us into a new phase, which is the development of a comprehensive ECOWAS Communication Strategy, fully aligned with the goals and spirit of Vision 2050. impact.”
In a goodwill message, the German Ambassador to The Gambia, H.E. Klaus Botzet underscored the retreat’s alignment with ECOWAS’s integration agenda.
Declaring the Retreat open on behalf of the President of the ECOWAS Commission, H.E. Dr. Omar Alieu Omar Touray, the ECOWAS Resident Representative in the Gambia, H.E. Miatta Lily French, described the retreat as “not merely a training program but a strategic turning point, and a moment to re-imagine, re-examine and recalibrate how ECOWAS communicates to the world.”
